Similar to bukake, it is the process at throwing fruit (any form, packaged or fresh) at a girl in the middle of a circle of guys (preferably 50+). Yelling FRUITKAKE while doing so is also preferred.
No tomatoes are allowed, since they are too controversial in the ethics of fruitkake
Lauren: omg gurfreind, i forgot my lunch, ima be so hungry after 4th period -__-
Gurrfriend: NAW bitch just sit in the middle of some boys, start some fruitkake, and you good to go!
Nickname given to bales of marijuana thrown overboard or out of airplanes. Origin is reportedly from members of the US Coast Guard in the area of Southern Florida.