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In social media, especially Twitter, it is a subscription of sorts to celebrities, companies, or organizations in order to gain instant access to the thoughts or ideas of said subscription.

Often seen or heard in commercials in which a company will ask consumers to follow them on Twitter.
Girl 1: "I'm following Kim Kardashian on Twitter because I love her ideas."
Girl 2: "Yeah, I like following Sarah Palin just to see what words she's gonna make up next."
follow by hobbithumper May 27, 2011
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That damn train

CJ.
When you have to follow a damn train.
Follow by GroveStreet4Life February 4, 2021
You have to follow
He was murdered due to not following
Follow by thodorhc January 22, 2021

Follow the damn train 

This is all we had to do
All we had to do was follow the damn train Cj!
Follow the damn train by Zaite February 15, 2019

Follow Friday 

A marketing initiative on social media to encourage people to follow other users. It is not a bad thing since it can increase your follower count and if you're on Instagram, but on Twitter, these are sent out as a form of inconvenience since it allows every tagged person to blast the others tagged with every reply, like, and retweet the tweet gets. This is especially true if the user doesn't know any of the other users tagged and can be a nuisance if the number of users tagged is large.
Chris: Dude, Angie needs to stop adding me to these Follow Fridays on Twitter. I don't even know who half these users are and I always have to deal with the bullcrap of them blowing up my timeline and notification inbox with GIFs.
Kyle: I know man, they're annoying. Remember the time she tagged both of us in the same Follow Friday? At least you can say "bye" and mute the conversation before anyone starts talking dirty or whatever.
Sydney: She tagged me this morning. I blocked her so that I don't have to deal with this again.

follow suit 

"The Millers aren't going to the wedding, I think we should follow suit."
follow suit by Polo April 20, 2007

Follow me! 

This is the ideal infantry order and display of leadership! It denotes leading from the front.
Follow me! by I, Wreckerrr October 18, 2020