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In social media, especially Twitter, it is a subscription of sorts to celebrities, companies, or organizations in order to gain instant access to the thoughts or ideas of said subscription.

Often seen or heard in commercials in which a company will ask consumers to follow them on Twitter.
Girl 1: "I'm following Kim Kardashian on Twitter because I love her ideas."
Girl 2: "Yeah, I like following Sarah Palin just to see what words she's gonna make up next."
by hobbithumper May 03, 2011
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