Continual, excessive monitoring of responses to one's own posts on an internet forum or blog. This behavior is motivated primarily by vanity, self-absorption and concern about one's own online image or reputation.
Jeff logs onto his favoriteboard each day and spends most of his time ego-surfing.
Searching the internet for things describing oneself; also using search engines to answer people's questions on forums in order to appear knowledgeable in the subject, unlike the dumbsh1t you really are.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".