Usually found in corporate activities, processes and projects it is that amount of effort, time or money expended with the sole purpose of assuaging or satiating a decision-maker's ego. None of these activities have any direct or indirect value to the company, other employees, the stockholders or to conscious life in general--it's strictly the wasted time, money and effort to make a senior level person happy.
by Philip Coen-Pesch February 06, 2009