phenomenon where those who have invested time or money in something are far more likely to want to defend their investment as being worthwhile
"I spent the entire night re-typing an essay that I deleted by mistake"
"You know you can just restore it from the recycle bin?"
"Uh...yeah, but, I really learnt a lot doing it all over again"
"Cokefest rule!"
"That Red Hot Chili Peppers concert was amazing. All the songs they played were great. The $200 I spent on that ticket was totally worth it"
"Cokefest rule!"
"I'm really enjoying the new SimCity"
"Cokefest rule!"
another term for a station wagon, mini-van, or any other kind of vehicle that is targeted at the "family" demographic(also M.A.V.)
"Tactical advantages aside, the M.A.V. is top of the line for the holy warrior troop transport manufactured by the Church of Latter Day Saints Military Industrial Complex. Also great for family trips...to heathen lands."
12 step recovery jargon referring to someone new who talks about how great life is, now that they'resober. Usually meaning that the person is out of touch with reality.
The new guy seems pretty happy for a dude who has no job, no money and no family. He must be on a pink cloud.