Purporting to be someone or something you are not on the Internet in order to gain friends, attention, partners, pity, sympathy or money. Named after the faux-documentary "Catfish", Catfishers have been known to post fake pictures of themselves (including but not limited to catalog images), claim to have a dying fiance or mother, or create an entirely fictional version of themselves.
Uh oh, did you see that perfectly posed photo of Donna she posted? That girl is so catfishin'.
Oh man, I heard Northlad's girlfriend is really sick. I sure hope he isn't catfishin' us.
The phenomenon of internet predators that fabricate online identities and entire social circles to trick people into emotional/romantic relationships (over a long period of time).
Possible motivations: revenge, loneliness, curiosity, boredom
The act of tricking somebody into listening to Belinda Carslile. The act usually involves creating false expectations but also works quite well as a total surprise. Pre-dating Rickrolling by several years, I first begun this practice by slotting Heaven Is A Place on Earth into random Thrash or Death Metal mix cd's given to friends.
Hiding who you really are to hook someone into an online relationship using Facebook, Tumblr, Twitter, MySpace or by cell phone.
Guy 1: "Hey so I met this new girl online! She is so hot!"
Guy 2: "Have you ever seen her in person?"
Guy 1:"No, does that matter?"
Guy 2: "Better make sure she's not a catfish.."
Guy 1: "You think she's catfishing?!"