Carnism is the invisible belief system that conditions people to eat certain animals. It is basically the opposite of veganism.
The term was coined by social psychologist Melanie Joy in 2001 when she stated that the lack of terminology around consuming animal products was part of the problem. Without a term to refer to the practice by, it is accepted as the norm and the ignorance around the subject continues to flourish.
Carnism is an extremely important concept that has the potential to dramatically transform the waysociety thinks about eating animals. - Gene Baur
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The psychology that animals were put on this earth for the sole purpose of feeding and entertaining humans, and that they have no inherate value if they cannot be used by humans.
Most of the people in society who still eat meat have a mentality of carnism.