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The rare capacity to not only see the value of both sides of the story, but actively consider and then co-opt them into any subsequent marketing endeavour in an appropriate mix.

Coined (or at least defined) by Mark Ritson in his Marketing Week piece "Bothism is the cure for marketers' fascination with pointless conflict".
For fuck sake, stop saying 'either' and 'or'. Sustainable long-term growth requires bothism.
Bothism by tres_phil December 2, 2020
Related Words
witty, intelligent, prophetic and generally life defining words and sayings of the great Booch himself! Often said by others to impress people.
Jim tried a few boochisms to try and impress the girls at the party.
boochism by Dave34277 December 4, 2011

bochisty 

When Swag is not enough you are bochisty
Holy shit man that baby is bochisty
bochisty by BochistyDude May 22, 2021
il "Boschimo" è una condizione fisica in cui un uomo ha il pene lungo meno di 0,5 centimetri.
Il primo e unico caso di Boschismo c'è lo ha avuto lo spaccaseggiolini dell'autobus Lorenzo Lepri chiamato "Bosca" proprio per questa sua malattia.
Quando sono sul cesso e non riesco a cagare penso sempre al Bosca ed il gioco è fatto!
QUESTO È UN ESEMPIO DEL BOSCHISMO
Boschismo by Medi888888 January 1, 2023