The mass-energy equivalence was one Albert Einstein's most famous
work and caused him much celebrity. As such, E =
mc² came to
mean a formula for success.
Cameron
Mitchell: Even if the valley wasn't filled with Jaffa, we could never have made it to the gate and dialed out in under . . . ten seconds.
Martin Lloyd: Good. See, that's why we're here. So what do you think, thirty seconds? Maybe not such a round number. How about . . . thirty-eight!
Daniel Jackson: What difference it does it make? I mean it's not like you're going to have an actual ticking
clock on the screen.
Martin: That's brilliant!
Daniel: That's ridiculous.
Martin: Trust me, jeopardy plus ticking clock is box office. It's the E =
mc² of the entertainment world! Ask any executive.