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verb - when a person acts for one’s self and/or one’s people as best one can with the tools available with neither selfless or selfish intentions thereby removing positive and negative connotations from the choices made and thereby creating a third option which takes relativism into account. Selfing is the process by which one pursues their personal and community well-being while functioning in social and physical life that does not ignore large and same scale ethical challenges as one tries to do the best they can with the tools available to them.
Ex1: “It blows my mind how much I've said no to people who've asked me to help with things or give them things these last few months but selfing like this has helped me get back to who I was before I got into that bad relationship."

Ex2: “Yeah I’m selfing right now with all the money I'm saving from my job and budgeting to stay on top of things so my living situation is almost at the point where I’ll never have to worry about not having a place to stay ever again and I’m even getting a good work/life balance; if my parents would just stop calling me every single day, every other is enough mom. ”

Ex3: "Sometimes I can't believe I keep the rent paid, the utilities and internet connected, food on my family's table and my medical insurance up to date and can still go out and have fun with my job and budget while I navigate the confusing world of end stage capitalism and try and find a balance within my ethics and but I think I'm being pretty decent at selfing so far.”
Selfing by dancinbutterfly February 17, 2019
To comment on a post with something completely unrelated, and attempting to change the focus to yourself.
"I shattered my femur saving kittens from the 50th story of a building on fire. That was a lot of burning stairs."

Selfing Comment: "Well I once got a paper cut filling out the crossword on the Stairmaster, so I totally know how you feel. I had a really rough day."
Selfing by bigashs2 January 1, 2012

selfieness

The propensity to take pictures of yourself wherever you go.
I'd take her with me if it weren't for her obsessive selfieness.
selfieness by Cynicool July 12, 2017

selfgiving

A personal holiday. The holiday has all the food of Thanksgiving, but it's focus is around

one person; yourself. To celebrate, one makes themselves a full turkey dinner and sides - but shares it with no one. Selfgiving was created because a man in Philadelphia, PA was tired of sharing Thanksgiving and getting screwed on leftover portions. Admittedly, Selfgiving has an unfortunate name. But who cares? It's all about you.
This weekend I am celebrating Selfgiving, and you're not invited.
selfgiving by Bread2287 November 27, 2019

selfienoia 

A word describing someone's fear that if they don't publish a selfie every hour, the world might forget what they look like...may also describe the reaction of friends and the public at large to this person.
Miranda was at first amused by Lee's selfienoia, but eventually threatened to throw him down a flight of stairs if he didn't stop.
selfienoia by The BS Express December 16, 2022

sofieing 

returning from a grocery store run with m&ms in pocket and Kafka’s sweet nothings in ear
we were congregating outside a KFC in Paris and some bitch was totally sofieing across the street
sofieing by Casualmisandrist February 17, 2024