A "luxury" fashion label that is actually just an elaborate LARP for a wealthy streamer experiencing an
identity crisis. It consists of basic streetwear silhouettes that you could find at H&M, but marked up 500% because the "
Creative Director" took a filmed vacation to Italy to touch fabric swatches for a vlog. It is the physical manifestation of clip farming: a brand that exists less to be worn and more to generate "documentaries" about
the struggle of design, despite the founder having an army of ghost designers and stylists doing the actual work.