A state of joblessness whereby an unemployed person spends all of their
time on social media sites (
Facebook, Twitter, etc) eventually leading them to consider themselves a "Social Media Expert" or Guru, purporting to know how other
people and companies can "leverage their brand" and "increase
ROI" by hiring the twunemployed person as a "Social Media Consultant", despite the fact that the twunemployed clearly cannot make any money for themselves through social media.
Enough time spent on Twitter eventually leads the twunemployed person to believe they have an actual career.