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to institutionalise

(verb): to scholarly define using a complicated, convoluted vocabulary) a word or concept in order to manipulate the politically passive and/or ignorant masses of our mediacratic society.

N.B: not to be confused under any circumstances with the verb to institutionalize, i.e to stow away, under lock and key, someone in an (in most cases mental or penal) institution !
boy: father, what is Communism?

father: it's a scholarly term. As far as scholarly terms are concerned, even if you are a pundit, any one can, in our own mediacracy, try to institutionalise any term they want.

boy: So Karl Marx was the first to institutionalise the term communism?

father: yes.
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to institutionalize 

(verb): to scholarly define a word or concept in order to manipulate to your political advantage the ignorant masses.
boy: father, what is xenophobia? I found in internet chat room

father: I don't know, but it sounds like a scholarly term. Maybe we should try to institutionalize it and use it to manipulate the ignorant masses. What du think?

boy: I'll ask at the Political Science department of Mcgill University. Maybe they could help me there?

father: sounds like a plan to me.

to institutionalize 

a) (archaic): to forcibly or legally confine someone to 'an institution', often a mental health hospital, a prison or an orphanage

b) (more modern) (verb): to scholarly define- thus making it a part of our political, legal, judicial, social or cultural institutions- using a convoluted vocabulary, a simple word or concept in order to politically manipulate the masses.
boy: father, what is Communism?

father: it's a scholarly term. As far as scholarly terms are concerned anyone, even pseudo-intellectuals, can try to institutionalize, definition b), any term they want.

to institutionalize 

Verb

A)( archaic): to forcibly or legally place someone in an institution, notably a mental health hospital, a prison or orphanage

B) ( modern): to legally define, in convoluted terms,- and thus make part of scholarly society- very simple concepts solely to manipulate the ignorant masses.
If you want to institutionalize, definition b) any word, you need to work in the media first

bang a you-ee 

of Massachusetts orig. "to make a u-turn"
hey, we missed the bar, bang a you-ee
Word of the Day on July 19, 2026
The word 'flag' as pronounced by people with thick Belfast accents. The term is a perfect encapsulation of the disproportionate and overblown reaction to the removal of the Union Jack (as in 'de fleg') from above City Hall in Belfast. Where previously it had flown for 365 days per year, it is now flown on 17 designated days of the year - in line with many other British cities.

The event caused a portion of the Protestant community ('fleggers') to make international pricks of themselves as they proceeded to wreck the fucking place, claiming it was another erosion of a 'British' identity they perceive to have been under attack since the horrifying spectre of equality reared its head in Northern Ireland.

The word 'fleg' - and indeed 'fleggers' - fittingly describes a section of humanity unconcerned with knowledge, reality or the vagaries of the English language. Like America's tea-baggers they are ruled by instinct, fear and paranoia with a side dish of rampant bigotry and startling ignorance of the world around them.
"Wat de fuck like! The taigs got de fleg took down! Let's wreck de fuckin place! No surrender!"

"De fleg has been took down! Before ye know it there'll be a united Ireland! Attack Short Strand! God Save The Queen!"
Fleg by OnionFleg August 9, 2013
Word of the Day on July 18, 2026
To take something small, that doesn't quite qualify as a theft. Probably from the Danish "skæv" or the Dutch "scheef", both of which are pronounced similarly, meaning "askew, or not quite right'. To change an item's ownership without permission, but only something small and of little worth.
"I skeefed an apple off the neighbor's tree." "I skeefed some chips outta your bag when you looked away." "Don't skeef my chair when I go to the bathroom."
Skeef by kachinaflonk July 16, 2026
Word of the Day on July 17, 2026