An insincere apology or expression of regret, often blaming the aggrieved party for being offended or bringing up an irrelevant topic to distract.

The horrible moment when you realise that you have accidentally done something very slightly wrong which has very bad (usually embarassing) implications for you. This is typically the moment of realisation that you just sent a dirty text message to a close member of family, typically your mother, rather than the intended recipient.

An insincere apology or expression of regret, often blaming the aggrieved party for being offended or bringing up an irrelevant topic to distract.