likebaiting 

Posting things on social media because you know everyone will like it.

I was totally likebaiting when I posted a picture of my mom on Mother's Day.

I changed my status to "engaged", because likebaiting.

likebaiting by KevoTheMighty May 12, 2013

Lebaiting 

To intentionally provoke argument or outrage from a highly opinionated person particularly of a leftist persuasion

There was some classic lebaiting going on at the office today.

Lebaiting by TheLurkerattheThreshold April 28, 2011

likerbating 

The act of liking one's own comment or post on Facebook.

Likerbating, formally know as likerbation. *This is not the same as like-baiting*

"I hate it when Kruger keeps likerbating all of his own posts."

likerbating by BoneyMonkey September 3, 2014