Skip to main content
iriri is the most incredible human to ever exist, she’s perfect. I hate her
-IRIRI I LOVE YOU
i lied.
iriri by korkotas lover. January 31, 2023
Urban Dictionary Merch

Advert Irritation

Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:

1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
Related Words
A shorthand term to describe a state of being old to the point of senility (thus unable to reason), and irritable (usually as a result of being unreasonable). Irritability + Senility = Irility

Also, "Irilitable" as an adjective.
"That old fat hobo over there was yelling at the wall, looks like a bad case of irility".
"The old man was very irilitable"
Irility by Gold Cat July 27, 2012

Irritable Male Syndrome 

Irritable Male Syndrome (IMS) is the male equivalent of the female hormone change during menstruation. Believe it or not but men's hormones change every month too, this results in mood swings similar to those women experience. Luckily it doesn't cause men to bleed through their pecker.
Michael is suffering from Irritable Male Syndrome a.k.a his man period.
Hey did you see Imirio's perfect body? Oh yeah! He's flawless.
Imirio by lovemesomegina June 17, 2012

captain iridium 

A designation given to someone who is beyond clueless on statements that are more than obvious to everyone else

Someone who is slow to catch on or major dense. When references are made that they should know they respond with 'HUH?'. Typically you need to repeat it 2 or 3 times and then after the 3rd time you have to break down get all upset and explain it in gory details to them.

This was coined as iridium is the densest material known to man.
Can someone please explain winders logic to Captain Iridium? I have told him three times already and will kill myself if I have to again.
captain iridium by 1337c0d3d00d December 5, 2011
Ireri is a god loving woman a special girl who makes money regardless of the situation. shes built like a godess.And loves her Man .Ireri frames people who plot against her well being.It is known that who ever messes with her Dies gets killed or loses some one they love.
you better watch out cus karma is guna bring upon you an ireri
More from Urban Dictionary
A group of people, typically women, searching through someone’s digital footprint in order to find more information about that person.
Susie wasn’t sure if her new Hinge match was a creep, so she assembled Galantir and they found out he used to post slurs on gaming forums.
Galantir by Ge-sus September 22, 2026
Word of the Day on September 23, 2026

murderhobo 

In a tabletop game, a murderhobo is a player who murders NPCs indiscriminately. This is normally derogatory, referring to a player who totally ignores quests, dialog, backstory, trade, world building etc.

The term is most common with Dungeons and Dragons, but it can be applied to most RPGs where the player is allowed to kill most quest-giving NPCs and NPC traders. E.g. Elder Scrolls, Fallout, Divinity original sin.
DM: The sad little orphan girl tugs at Steve's trenchcoat to get his attention, and ask for help saving her pet dog from...
Steve: I'd like to roll a strength check against strangling the orphan.
Dave: I call dibs on the dog.
DM: You murderhobos disgust me.
murderhobo by Loup&S September 9, 2021
Word of the Day on September 22, 2026
In sales terms, a whale is a prospect that is significantly larger than an organization’s average customer.

Whales are large and extremely difficult to close. Due to their immense size, they are highly sought-after.

A whale is typically identified at first by a whale hunter on the sales team, but often requires cross-discipline participation in order to close; this includes assistance from operations, engineering, creative, client success, and business development teams.
"Shit...the sales director chewed me out on the sales call this morning. He's totally pissed that I have nothing in my pipeline. I've been focused on this one whale for so long that I haven't had time to prospect for normal-sized deals."
Whale by FQ_GFY February 3, 2020
Word of the Day on September 21, 2026

Concrete cowboy 

A guy who thinks he's a country kinda guy, but in reality lives a comfortable city / suburban life.
Eugene: Look at that dude in the cowboy hat!
Todd: He's just a concrete cowboy.
Word of the Day on September 20, 2026
any hard liquor that is cheap & potent.. eg. relska, popov, potters, evan williams, kamchatka, fireball, rumpleminze, southern comfort, everclear
hey let's get a drink of that?

go ahead
*takes drink* ugh wtf is that?

everclear & bepsi
fucking hobo loko eeessshh
hobo loko by d i z k o 2 0 8 September 14, 2026
Word of the Day on September 19, 2026

God Shot 

A chance happening with profound meaning, an unexpected blessing, a "sign".
Dr. Drew on Celebrity Rehab said "All of a sudden what had been just another Hollywood proposal became for him an unexpected blessing, an opportunity for growth. In drug recovery language, that's called a "God shot."
God Shot by Imogen1564 February 25, 2011
Word of the Day on September 18, 2026
Next