echosystem

Any social media platform that can transform a word, phrase, statement, event, image, or thought into a viral infestation of people's thoughts, whether locally, regionally, or worldwide. Typically, the original catalyst will spawn takeoffs, ripoffs, spins, countervailing opinions, or other, usually unexpected, outcomes.

Every action of a famous person that involves sex, politics, religion, drugs, or other people's money is likely to enter multiple echosystems.