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drinking the kool-aid 

1. (non-pejoratively, uncommon use) To fervently subscribe into a cause or belief with passion and energy.

2. (pejoratively, common use) To heavily buy into a cause or belief that is utterly doomed to failure and disgrace with complete disregard to all reasoning, evidence, and intuitions that clearly indicate such a result. Referring to an inability or unwillingness of someone to be persuaded out of believing obvious nonsense -- even when confronted with the facts -- often times out of a sense of loyalty to a group identity even if there is no reason to do so. Generally implies the complicity of an individual or a group of people in their own deception irregardless of whether or not they realize it.
1. (non-pejoratively, uncommon use) Sharice is committed to protecting the environment, and if she has to drink the kool-aid to do so, then so be it.

2. (pejoratively, common use) Karen is so crazy that she's investing money in Sears and for some bizarre "reason" thinks that they will be "restored to their former glory." She's sure into drinking the kool-aid.

Drinking the kool-aid 

A figure of speech that means to buy into the ideas or beliefs that someone else is selling, be it a company or a church. It strongly suggests that the ideas are nonsense and possibly dangerous. The phrase is a reference to the Jonestown massacre in which the cult leader Jim Jones led his followers to commit mass-suicide by drinking a poisoned fruit drink similar to Kool-Aid.
"You've been at that company too long and they treat you like crap. It's time to stop drinking the kool-aid."

"He's been volunteering for that political campaign and it's all he talks about. Half of it is BS ... I wish he'd stop drinking the kool-aid."

drinking the kool-aid 

refers to accepting something blindly without thought or criticism.
Linked with Cults and mass poisonings.

The phrase “drinking the Kool-Aid” refers to followership at its worse. It was coined after a delusional, pseudo-guru named Jim Jones led his cult, the Peoples Temple, to mass suicide. Over 900 people, including 304 children, killed themselves by drinking from a vat of grape-flavored drink laced with cyanide.
p1: "Wanna start a cult?"
p2: "I'm not drinking the kool-aid"

or
p1: "Dinosaurs could all fly and were secretly dragons"
p2: "Wow you really drank the kool-aid huh?"

Drinking the Kool-Aid 

To blindly follow and support a cause, sports team, religion, protest, political figure, etc. without first looking into it or researching it
Example 1:
---------------------------------------------------------------------------
Mike: So who did you vote for in this past presidential election??

Jim: I voted for Obama!!

Mike: Why? Was it his promise for change? His economic policies?

Jim: Huh? ohhh no I just did it because everyone else did.

Mike: Jim..dude, stop drinking the kool-aid.

Example 2:
---------------------------------------------------------------------------

Roxanne: Brian, I've noticed you go to church quite a bit lately, how come??

Brian: Ohhh Roxanne its simple really, if you don't go to church people won't like you.

Roxanne: You know nothing about religion do you? Not one thing...Lemme guess your doing it because you just want people to look at you in a good way?

Brian: Nope not one thing and yup pretty much

Roxanne: Brian.....Stop drinking the kool-aid

Example 3:
----------------------------------------------------------------------------

Max: Ohhhh my god, why does ESPN always have to talk about Charlie Weis and Notre Dame!?!?!?

Jack: Well he is a decent coach and they are a good team?

Max: Since when?? Weis sucks as a coach and Notre Dame is overrated due to their schedule and pure talent

Jack: Well ESPN says they're good

Max: Stop drinking the kool-aid , get off the bandwagonand take off those rose colored glasses.
Drinking the Kool-Aid by Dennys menus September 25, 2009

drinking the kool-aid 

Assimilate into the upper eschelons of corporate culture, at the expense of your soul.
Jack is really trying to get ahead at work. He doesn't hang out with the rest of the slackers, any more. I think he's been drinking the kool-aid.
drinking the kool-aid by Duh!Vinci August 24, 2006

Drinking the kool-aid 

A idiomatic phrase that refers to an unsubstantiated but strongly argued opinion that is rejected outright as being held by a person or persons that is under the effect of a hallucinogenic drug. Kool-Aid spiked with LSD is the root from where this late 1960’s early 1970’s phrase originated.
If you think that the president will be impeached because of his inappropriate activities with women, then you’ve been drinking the kool-aid.
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