Some guy on YouTube who owns a company that makes cringy yet addicting inspirational videos. All of them usually have the same plot and message, even some videos being verbatim.
James: Bro, Dhar Mann is so cringe Alexander: Yeah, but it is super addicting to watch
James: I know right
Dhar Mann: SO YOU SEE, WE'RE NOT JUST TELLING STORIES, WE'RE CHANGING LIVES