A producer of clothing directed towards the blue-collar working class individual. Often constructed of heavy-weight cotton fibers in neutral colors, the garments are designed to withstand the toughest of conditions. In
America, the brand has established a status symbol of a hard-working individual, while in other countries it has related more to the urban/skate crowd. Carhartts can also be seen on the "modern
hippy" as well as the
preppy male, although generally in an attempt to mimic the tough, no-nonsense working image.