campaignable

Making a piece original being able to become a campaign.
Being able to make something a part of a set.

The creative director asked her workers to create a campaignable print examples.

by Aeromeaning December 11, 2017

campaignability

When something is deemed to have advertising value by marketing 'big wigs'.

Often used by people who don't have access to a dictionary - or PR types who like to make up their own words, usually by adding 'ability' to the end of a word. Or 'sexual'. See also: Gastrosexual

This viral is really real, but still adheres to all the brand messages that we're trying to convey this year. It has great campaignability.

by claire_j_b October 26, 2010