A micro-generation, born between 1993-1998.
They can relate to multiple audiences and generations.
They grew up in a time where technology was
transitioning from Analog to Digital, they experienced and can easily relate to both of these worlds. They act as a bridge to the gap between generations and they can
communicate effectively with both.
They were there for the early days of Youtube, and they're still there. They probably started a channel that they forgot about hoping to be the next "CharlieIsSoCoolLike". They blue-toothed N-Dubz tracks to each other at school and illegally downloaded torrents to their iPod Touch's. They care about bringing generations together and are often budding activists for positive societal change.
As a self-proclaimed 'lost generation', they often make up for their lack of acknowledgement through immense levels of humour,
understanding and of course, wild creativity.
Employer: "What about
Charlotte?"
Employer 2: "It says here she's a Zillenial* so she can tap into multiple audiences"
Employer: "Oh shit, that's actually very useful,
definitely worth inviting to an
interview for this role"
