Trek is a male specimen of the human race (not to be confused with Trek bikes) who is constantly obsessing over mustard and strategy games. He is always equipped with an extensive Spotify playlist which plays throughout the entire day (and year).
If picking a good mountain bike involves requires choosing two of the following three - low price, durability, and lightness - buying a Trek is like getting all three and screwing up the rule. Oh yeah, screw Specialized, Giant, Duffy, and whatever other ride you're on.