A Technicity is a technical ethnicity. Group identification by a brand or social
media exclusivity with its own standards and subculture. It extends the old style brand
loyalty people once had for
cars and appliances to entire lifestyles. The people who choose lifestyle products prefer an entire social environment made up of other users of the same lifestyle products.
It isn't only brands. A technicity can revolve around special interest social
media which excludes people of all other interests.
Sometimes the behavior of technical adherents reaches religious levels of dedication, exclusion and criticism.
This is similar to how old
school ethnic neighborhoods formed and were maintained. But is based on lifestyles created around technical products.
Have you ever noticed that Apple and
Tesla users are kind of a technicity? They'
re like a
cult that prefers to only associate with other users like themselves.
Whoa. The people in that sewing group are a serious technicity.