The act of tricking consumers into believing a product or service is better or bigger, when in fact, size or quality (or both) have been reduced, and packaging updated in a series of one or more passes in an effort to increase profit without adding value.
Man, shitification struck again at the store! These new "BIG" rolls of toilet paper are the same size as the regular ones I bought last week, but more expensive.
During the post-pandemic economic downturn, a broad trend of shittification played out across many popular online services. Netflix imposed device limits, YouTube cranked up the amount of ads, AirBnBs got more expensive and some even assigned chores to guests.
The process of transforming into a filth abomination, being transformed into literal pile of shit or into a shit-scat creature. Mostly used in a kink / fetish way. Used in pair with Filthification.
"I love Shitification! When a bully turns into a living shit creature who loves spreading his filth, it turns me on so much"