This word is an ancient Hebrew word used to describe a disgrace, or
one who brings the embarrassment through
mere association. Someone who is "a disgrace", meaning "such a
shame".
Famed Jewish protester Abbie Hoffman said that Judge Julius Hoffman, also a
Jew, was "a schande vor de goyim" during the trial of the
Chicago Eight, which meant "a
shame before the gentiles", i.e non-Jews.