Sartnurak

To turn a bad situation into something great without the right tools or the time to do it.

Specifically used in the advertising industry.

Pronounced "Sawt-Nuh-Rack"

"She really pulled this campaign out of the fire"

Response: "Yep, she totally pulled a Sartnurak"

"We need someone who can take control of this project"
Response: "I know just the Sartnurak for the job"

by ginandtonic November 20, 2010