used instead of the word "word", which has often been used as an exclimation or a replacement for a curse word. often used by stoners and/or gangster white boys
"Phrase Up!"
or perhaps
"Phrase to you mother"
or if you're feeling really extremem
"Phrase dog that is one phraseilicious ride you got there homie"
Sam: So I says to Kieth "Listen man I got mad ladies lining around the block."
later on in the day....
Jen: I got mad ladies lining up around the block.
Sam: You are such a phrase whore!