My phone's battery is almost dead. I have a meeting in an hour.
The metameme is the unstated conclusion that I should find a charger for my phone.
Sometimes the conclusion is an unpleasant or unflattering conclusion that the speaker doesn't wish to convey directly:
You've lost weight! You look so much better now.
Metameme: you were overweight and unattractive before.
The study of the higher-order rules and conditions that govern which memes spread and how meme ecosystems evolve. It doesn't look at individual memes, but at the "physics" of the memetic environment: platform algorithms that boost outrage, cognitive biases that make us susceptible to certain ideas, network structures that accelerate virality, and the evolution of anti-memes (ideas designed to suppress other ideas). It’s the ecology and epidemiology of thought itself.
Example: A Metamemetic Theory analysis of a political election wouldn't focus on a specific campaign slogan (a meme). Instead, it would model how the algorithmic amplification of anger on social media creates a fitness landscape where simplistic, divisive memes outperform complex, nuanced ones, systematically shaping the entire informational environment in which the election occurs.
Ruler of Lake Titicaca. Rumored to have a bunghole that gets very angry if it does not receive toilet paper. Cornholio the Great is often seen walking around with his shirt over his head and his hands in the air, chanting songs about his power, and his bunghole.
"I am Cornholio! You do not want to face the wrath of my bunghole, for I need TP!"
Butthead: Shut up, Beavis! (uh huh huh huh)
Beavis: Um, okay. (heh heh heh heh).