Lewcatch Effect 

A psychological phenomenon where a word, place or name is pronounced incorrectly by a lot of people. The Lewcatch Effect is to mispronunciations as the Mandela Effect is to false memories, oral discrepancies and spelling errors. Named after Hungarian Marxist philosopher György Lukács, whose surname’s pronunciation is a matter of dispute. He pronounced his last name “LEW-cotch”, while others make the argument that his last name was actually pronounced “LEW-catch.”

Other examples include:
• Dr. Suess = “Soice”, not “Soose”
• Tone Loc = “Tone Loke”, not “Tony Lock”
• Martin Scorsese = “Scor-SEZ-ee”, not “Scor-SAY-zee”
• Gyro = “YUR-row”, not “JYE-row”
• Açaí = “AH-sigh-EE”, not “ah-KAI”

“I’m going to Peter’s Mediterranean Shack, do you want anything from there?” - Hugh

“Yes, I’ll have two chicken jye-rows.” - Nikki

“Nikki, it’s pronounced YUR-rows. You’re not the first person to butcher that pronunciation. In fact there’s a word for people who have picked up the habit of incorrectly pronouncing words. It’s called the Lewcatch Effect.” - Hugh

“Okay, I’m sorry. I’ll have two chicken YUR-rows! Thanks for correcting me, Hugh!” - Nikki

Lewcatch Effect by GoGetterCFerg September 10, 2020

Lewcatch Effect 

A psychological phenomenon where a large number of people mispronounce words they grew up pronouncing. The effect was named after Tyler Lucas, a second generation Hungarian-American. His grandfather immigrated from Hungary to the United States in the early 1930s and his surname was Americanized from Lukács to Lucas.

"Hey do you like Dr. Suess?" - Kyle

"Yeah I like Dr. Suess, did you know his last name is actually pronounced SOICE?" - Alex

"You're joking right?" - Kyle

"You're as wrong as the deuce / And you shouldn't rejoice / If you're calling him Suess/ He pronounces it Soice." - Alex

"Okay, I buy it. What do you call the phenomenon where you grow up pronouncing words incorrectly?" - Kyle

"It's called the Lewcatch Effect. Named after the future 48th President of the United States." - Alex

"The future is now!" - Kyle

Lewcatch Effect by RyanMcCarthy September 6, 2018