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The wearing of an item deemed geeky specifically in the hopes of attracting the attention of others who are also geeky or find pleasure in the same fandom as the item you are wearing.
Ashley wore her Doctor Who shirt as geekbait in the hopes of finding others in public who were also interested in the show.

Samantha noticed Leslie's awesome Supernatural geekbait backpack and proceeded to strike up a conversation with her about their mutual love of the show.
geekbait by Fox E. Sneeze January 30, 2015
Related Words

Geekalolagus 

A more affectionate term than the word Dorkalolagus. Geekalolagus is derived from the noun "geek." 1. One that is skilled in technicial fields and in sciences, but often inept socially. 2. Someone you end up working for. See Geek, Dorkalolagus, and Bill Gates.
I am proud to be a geekalolagus.
He is a geekalolagus, too!
Geekalolagus by Wendy and Aimee October 4, 2003

Geekariffic 

when geeky becomes the new cool
"You have gotta try wearing sports shoes with formal pants!! It's totally geekariffic!"
Geekariffic by chitsb January 9, 2009

geekachu 

Someone that is so geeky they have evolved into a "Geekachu"!
(Derived from "Pikachu" from Pokemon)
What a geekachu!
geekachu by Billip McShay December 30, 2008

geekazoid 

a person showing (in supremecy) the characteristics of a geek
"Todd, stop playign with you star-wars toys, you're such a geekazoid
geekazoid by richard lai March 1, 2003

Geekwall 

The invisible barrier that sets your geek side apart from your normal self, used to protect other people from seeing your geekiness.

It's the difference between talking about sex and talking about Star Wars.
Joe made sure his geekwall was set, and headed out to the party.
Geekwall by Aupajo July 20, 2008