The ideological movement of the cliche "freedom and democracy", FAD, that the Westernist propagandists (in politics, media, academia, business, peasantry) repeat as means to get the culturally and economically neoliberal regimes they want as ends.
It can also be the noun form of "fade" which often accompanies the decline in growth (or even decline altogether) of industry, education, and unity for societies which adopt this ideology.
Reaganism really accelerated fadism in the US, even creating the National Endowment for Democracy (NED) as a soft power organization accompanying the CIA to spread it across the world.
Of something that is easy to do because it is the least burdensome and most desirable option, but that can also be considered difficult because people do not readily do it despite knowing that the option is available to them.