Someone who will spill their feelings (or uses other's emotion) to get money, publicity, etc. A lot of times emotion whores start making up emotion and overplaying it.
Some examples of emotion whores are talk show hosts and therapists.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.