A variation of the word cool, adapted from the stereotypical Asian "l" and "r" confusion. Developed by a huge Kim jong Il fan. Often said twice in succesion, as in "coor, coor".
When a person is presented with a coors beer and must immediately chug said beer regardless of an aversion to alcohol or any other inconvenient circumstance.
Rea: "Yo did you get the coors from the beerstore?"