Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.

This is usually because the Twatter instigators calling for the company to "get woke" doesn't actually spend any money with the company.

"Hey, I heard that the 2018 GAMA convention was like totally empty"
"Yeah, man. 'Get Woke, Go Broke'"

"So I heard Yeti stopped their NRA discounts."
"Yup. Apparently they didn't realize that the majority of people who bought their shit were hunters."
"Get woke, Go broke!"Z
"Amen"

"Dude, I went by Dick's last night and the place was empty. What the hell?"
"Man, didn't you hear? They stopped selling modern sporting rifles and hired a gun control lobbyist in DC. All of their actual spending customers went elsewhere."
"Get woke, go broke?"
"Oh hell yeah. So much that the board got called out in a shareholder's meeting!"

Get Woke, Go Broke by Skua September June 17, 2018

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broke ass clown

Someone who is not only brokey broke but a clown as well.

I always knew you were a clown but since you haven't even tried to get a job since you got fired from your job a year ago, you're a broke ass clown!

broke ass clown by theauthormarkwilkins February 6, 2017

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Broken Branch

A term used to imply the broken branch of one's ancestry tree. Can be used for any cases of miscegenation, though more popular in cases of Asian women and non Asian men.

*Notices mixed race couple in photo on Twitter*
"Broken branch, grandparent cry."

Broken Branch by George Goldberg October 22, 2019

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Broken windows

Crystal meth

That foo is smoking broken windows

Broken windows by Eagerone September 12, 2018

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Kitchen-Broke

A woman who's been trained to know her place in the kitchen.

I had to dump Shelly. The sex was great, but the bitch ain't kitchen-broke.

Kitchen-Broke by MFn Connery July 23, 2012

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Frothability

The measure of an emotional and over zealous consumer in an upwardly charging market, also known as a bull market. It's characterized by rising asset prices, increased investor confidence, and favorable growth in the markets, bro.

The frothability was evident as over-zealous consumers eagerly engaged in bidding wars, driving property prices to unsustainable levels reminiscent of previous speculative bubbles.

Frothability by cptn.kagaroo1 January 26, 2024

Word of the Day on November 12, 2026

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Soul digger

A man who dates women with the sole purpose of exploiting their time, energy, and labor while he sucks the joy and happiness from their lives.

"That guy's a soul digger. He'll expect you to work full time, but you'll be doing all the cooking, cleaning, laundry, shopping, and childcare while he plays video games or watches TV."

Soul digger by anonymous November 11, 2026

Word of the Day on November 11, 2026

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pod person

A person pretending to be something they aren't, or an impostor. This is inferred because of the old alien movies where alien pods appear on earth and the "pod people" dispose of the humans and slowly reproduce the bodies, pretending to be humans.

The pod person was pretending to be my father, but I knew that he was an alien when he acted differently than my father ever would have.

pod person by Christopher M. May 9, 2005

Word of the Day on November 10, 2026

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dead drop

A dead drop is a location used to secretly pass items between two people, without requiring them to meet.

Spies have been known to use dead drops, using various techniques to hide the items and to signal that the drop has been made. Drug dealers use this as well.

A common place is to duct tape the item to the underside of a toilet cover in a public restroom.

A signal is sometimes used as well to indicate there is something to pickup, like a pile of stones in a certain formation. After checking the drop the signal is removed.

"The dead drop is the restroom toilet at the Gulf station at the corner of Commercial Ave. and Georges Rd."

dead drop by rubberroom July 23, 2008

Word of the Day on November 9, 2026

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No Surprises Wedding

A "No Surprises Wedding," or NSW, is a wedding invitation designation that tells attendees that there can be no unplanned announcements, engagements, events or speeches at the wedding - all actions must be pre-approved by the couple. Anyone who performs an unapproved "surprise" will be asked to leave the wedding early.

This designation comes from Reddit, where so many stories of bad wedding behavior indicated a need to communicate expectations for the wedding behavior of attendees.

You are cordially invited to the nuptials of Brian and Tom on October 31 at noon.

Please note that this wedding is child-free (under 10) and a No Surprises Wedding (NSW). Reach out to wedding planner Sami Smith to request approvals or exceptions; please note that exceptions will be rare. Limited child care for under-10s will be available. All approvals will be noted and included in planning. Unapproved, or surprise exceptions, will result in guests being asked to leave.

No Surprises Wedding by dbdefenestrate August 27, 2023

Word of the Day on November 8, 2026

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