The point in a bro's life when he realizes he will never bro out the way he used to. This usually occurs sometime pre midlife crisis, and only the coolest bros can hold out longer. E.g. Joe Biden
Bro A: My boss won't stop bringing up Bro C (who lives downtown) and all the bro-ing out he must be doing.
Bro B: Vicariously living through other bros? Classic sign of onset brotirement.
A person working in a procurement role with minimal relevant skills and qualifications, who add bureaucracy and pointless work to give the impression that their work adds value, and make life miserable and frustrating everyone in the organisation who needs to buy anything and any unlucky professional advisors who need to deal with them.
Gee, Michelle and Duane keepstuffing this up, they are such procurement dickheads.
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”