From 'Beyonce and Jay-Z. The decision to exhibit a Beyonce and Jay-Z's artwork/video at the world-renowned Louvre Museum of
Paris, France.
The slogan "Black is
Beautiful" owed its existence to the ethnocentric 'Weltanschauung' or worldview that has been characterized by what A. Cesaire calls "European reductionism." Louvre's commercial decision is an advertisement that has elevated the African-American celeb couple to the same status as Da Vinci, thereby acknowledging that "Black is
Beautiful."
"The Beyoncefication and Jay-Zification of Louvre: Make Black
Beautiful Again" (by Zekeh Gbotokuma)
"The Beyoncefication and Jay-Zification of Louvre is, to some extent, a "Mea Culpa" confession. Through it, France (and the western world in general) is correcting and overcoming Eurocentrism and obsolete pseudo-scientific theories that have ostracized Africa and reduced Africans to second-class
humans and cosmocitizens. The Beyoncefication and Jay-Zification of Louvre is one of the best possible ways of practicing the French
republican ideals of LIBERTE, EGALITE & FRATERNITE" (Z. Gbotokuma).