The idea that when two hyper-competitive people or organizations decide to directly advertise against one another the firsts move will elicit a response from the second that will begin a series of escalations in marketing expenditures beyond what would be reasonable in an efficient free market to the point of bankruptcy for both people or organizations. The term comes from the Cold War-era term Mutually Assured Destruction.
McDonald's and Burger King were so concerned with market share with the Big Mac and Whopper that they lost sight of the button line and in an effort to one-up the other in marketing dollars and thus market share, they are both now doomed. It is mutually assured bankruptcy.
by Fat Aaron January 13, 2020
Get the mutually assured bankruptcymug. A strategic doctrine or philosophy that stands as the antithesis of Mutual Assured Destruction (MAD). Instead of ensuring peace through the threat of mutual annihilation, Mutual Assured Regeneration promotes the idea that all parties commit to rebuilding, renewing, and uplifting one another in the event of a conflict, leading to a perpetual cycle of cooperation and peace. The principle is rooted in the concept of "agreeing to agree," where collaboration and positive reinforcement are the foundations for global security and prosperity.
The leaders adopted a policy of Mutual Assured Regeneration, ensuring that any future disputes would lead to collective efforts to heal and strengthen all involved rather than bringing about their mutual destruction.
by streamerd August 25, 2024
Get the mutual assured regenerationmug. by teddyK September 13, 2003
Get the mutually assuredmug. "I had to do an assurance blow before I threw away the Kleenex in case there was a little bit of snot left."
by SquidDude May 8, 2019
Get the assurance blowmug. Mutually Assured Destruction is where two parties end up destroying each other in the end. This can happen at the end of narcissistic relationships
David and I's relationship devolved to a platform of mutually assured destruction. He nearly took my life, so I made sure to destroy his reputation. He took my money, so I took his. He cheated on me, so I cheated on him. We were both nearly destroyed by the end.
by Siouxsie Supertramp November 7, 2023
Get the Mutually Assured Destructionmug. by AHHHHHHHHH September 24, 2003
Get the mutually assured destructionmug. Minor wordplay on the classic "stirred not shaken" saying. In this case it means someone who is assured and not on the hunt for a mate.p
Bill: how was the hunting at the club last night? Bob: it was. Assured not stakin. My wife 😍 was with me.
by 4realazitgits April 23, 2021
Get the Assured not stakinmug.