1. Anything new and trendy, that causes a 'green frenzy,' especially among the eco-celeb set: Leonardo DiCaprio, Sheryl Crow, Al Gore, Jolie/Pitt, etc.
2. Stepping onto the environmental bandwagon, trying to use buzzwords like 'sustainability' and 'eco-friendly.'
Have you tried that new chicken poop lip stuff? Totally eco chic!
A corporateadvertisement that extols the company's environmental record or policies - usually by a company known to rape and pillage the environment as often as possible.
Abe: Have you seen those new commecials by the oil companies that show how good they are for the environment?