A tweet (message posted on the website
Twitter) technique that is used to
bump your own content inconspicuously. It is performed by replying to your own tweet with a new tweet, the contents of which can be anything at all. The audience usually does not notice the technique being employed no matter how stupid the new tweet is (even if it is simply the name "Kramer"), only the contents of the original tweet.
Started by the user @kokosac, who tweeted Seinfeld artwork to little reaction, but replied to himself with "Kramer", causing the
art to explode in popularity on its second go.
omeone wants to criticize a person with the username @JohnDoe on
Twitter but without that person seeing the tweet in their
Twitter timeline. Instead of tweeting "I think @JohnDoe is an idiot" they would subtweet "I think JohnDoe is an idiot" or "I think John Doe is an idiot". In each case the @ symbol is missing so the tweet would not appear in @JohnDoe 's
Twitter timeline.