A requirement implemented in the campaign finance reform legislation promulgated by Sens. John McCain (R-AZ) and Russ Feingold (D-WI). It requires that candidates explicitly define the source of television and radio advertisments as coming from their election organizations rather than from another source. It is done as a mechanism to control so-called "soft money" contributions to compaigns.
When you love someone a lot and you think of that person a lot their life becomes part of yours. You love them so much that you are connected and you live them.