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Definitions by Benncm

Abbreviation for Sit On It - usually used via text

Made famous by a piece of graffiti on a wall from the intro sequence of 50's sitcom, Happy Days.

Sit On it is equivalent to the brandishing of the middle finger to an enemy and requesting for them to lower themselves onto it. As we have even less time to convey this sentiment in the 21st Century, simply SOI suffices.
Brief text message conversation:

"Hey man, can you drive me to Queens?"

SOI
SOI by Benncm July 3, 2011
"Hey Bill, the Price Spencer account is here, I want an in-depth 411 on the demogs asafp"
Demogs by Benncm June 30, 2011

Honest Advertising 

Advertising which is overtly transparent about the way in which it works.

In the past the phrase would have implied the relaying of accurate facts, figures and statements about a product as a way of convincing the customer to make a purchase; today the term has come to mean the honesty of the company about the mechanisms which it employs in order to persuade people to buy a particular product.

e.g. Morgan Spurlock's corporate expose, "The Greatest Movie Ever Sold".
Jesus! This new McDonalds ad is saying that the only reason why I eat Big Macs is because my body is physically addicted to the artificial flavour enhancers they use! As much as I think the food sucks, that is honest advertising!
Honest Advertising by Benncm June 21, 2011

Gamification 

The process of turning the world as it is experienced into a computer game.
"Work doesn't feel like work anymore Harry. It feels like they've got me jumping through hoops with these bonus points games the new line manager has introduced. But games are games right?. Bring it on!"

"Gamification is the word you're looking for Norris my dear lad"
Gamification by Benncm June 21, 2011

Transumeria 

An idyllic paradise where everyday life consists of the constant achievement of peak experiences by its inhabitants, which are then collected and categorised by them. Thus the prime objective of being in Transumeria is to collect all possible known experiences in order to progress to LIFE 2.a.
That's right my friend, I bet they believe that if they die then they'll wake up in Transumeria!
Transumeria by Benncm June 20, 2011
A pub that twits go to.
Do you fancy calling in at the Hedgehog and Centipede tonight for a quick one after work?

Are you shitting me??!! Do I really look like the kinda guy that would go to a twitpub???
Twitpub by Benncm June 14, 2011

Occulture 

The practice of actively withholding creative activity from the public domain in order to either preserve its essence or evolve it along lines which are contrary to the norm.
Everyone keeps ripping my ideas off! Why can't they think of something themselves. To hell with it all, I'm starting my own occulture and no one is going to know jack.
Occulture by BenNCM June 11, 2011