The act of advertising companies to produce ads that are completely devoid of reflecting the major demographics, but tick every box in the diversity list.
John Lewis are filming their new advert, but we can’t show a white couple with kids.
We need to turn to wokevertising.
The man is black. The woman is white. The kids are coffee coloured.
The friends who visit are Asian and Middle Eastern.
We need to turn to wokevertising.
The man is black. The woman is white. The kids are coffee coloured.
The friends who visit are Asian and Middle Eastern.
by Licketyclit December 30, 2021