A bastardization of "reacharound", whereas an individual follows someone on twitter then DM's (direct message) them with bs spam about their website and/or business upon follow-back.
This is really nothing more than spam. It capitalizes on a person's innate desire to reciprocate the act of following.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.