To mess something really good up in order to further prove yourself, and fail. Letting everyone know in your autobiography that you are really a well-known celebrity, when no-on really gives a shit who you are. Mea Culpa.
"To Stig yourself -to let slip that you were a famous television celebrity, and now you have no job and no-one cares who you were".
by Eddie Van Basten September 1, 2010
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