The collaboration of two or more people on a project or situation, which the outcome would be better than if the two people had worked independently of each other. Basically just a buzz word for team work
Man with Ladder: Man I'm hungry
Man with Tree: I can't reach those apples, if only I had a ladder...
Man with Ladder: Hey, let's work together.
Marketer: "And thus, we implement grade-A synergy."
Executive: "What the hell?"
Marketer: "Just think of it as 'pro-active' and 'think inside the circle'."
Other Marketer: "What the hell?"
A word which lost its meaning in the 80s. It once meant to work as a team but has been corrupted to mean make those people think we are doing for them what they can't do for themselves before one of them does something we can't control.
Create a synergy with that artgroup before they realize they can make art without going to our expensive art school first.