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sure-fuck 

Another term for cologne; inspired by the thought (or hope) that all it takes for a guy to score is to not smell bad.
Larry: Come on, Gord! We're gonna be late for the goddam party!

Gord: Hold your water, dude! I can't find my sure-fuck!
Related Words

surefuck 

A fragrance applied prior to heading out for a night on the town; the intention being, that the fragrance will attract a suitable mate.
Before we go, let me splash on a bit of surefuck.
surefuck by Dr Mafesto May 16, 2006