Having a small business saturday is like having a gym saturday. It's your body, it's your business what you do with your body, how you treat it, and so on, but
pretending that you are dedicated to
something like that because everybody's doing it is
pretentious, fair-weather bullshit. Some of us have treated our bodies like amusement parks before, and still don't call ourselves or other things something they're not. Call it what it really is.