The act of telling a lie, half-
truth or exaggerated story about one'
s self or a person or entity related to one'
s self to make one sound more important or impress the listener, whereby the listener is fully aware of the false information being provided due to it'
s unrealistic nature, or contradiction to something
said earlier by the person, but to save face for both parties doesn't draw attention to the fact the statement is untruthfull.